BioPure Water

PRESS RELEASE

FOR IMMEDIATE RELEASE
Media Contact:
John Rickert or Michelle Arentzen
Advantage Water - Kinetico of Denver / Front Range
303.934.8101 or 866.688.WATER
purewater@kineticodenver.com

BIOPURE WATER NOW AVAILABLE IN
DENVER AND FRONT RANGE

DENVER, Colorado, (April 22, 2008)—Recent news surrounding the salmonella outbreak in Alamosa and pharmaceutical contaminants in major metropolitan water supplies is giving people reason to question what harmful elements could be in their home’s water supply. The Purefecta Drinking Water System, manufactured by Kinetico Inc, produces Biopure water by filtering 99.99% of viruses and bacteria. No other in-home drinking water treatment system provides this much protection. Purefecta can also significantly reduce the amount of trace pharmaceuticals in drinking water. Kinetico’s newest dealership, Kinetico of Denver, is now offering local residents access to this innovative product.

The maker of the Purefecta water system, Kinetico Inc, has been America’s trusted name in water filtration since 1970. Its products are recommended by Better Homes and Gardens, Home Time, Popular Science and Popular Mechanics. The Kinetico Denver dealership opened its doors this January and now offers the Denver / Front Range a complete line of water filtration and softening systems. Kinetico Denver is headed by industry veteran John L. Rickert. This will be John’s 20th year as a Kinetico representative. His previous roles include owner / president of the Kinetico dealership in Eagle County and most recently, District Manager of Kinetico Inc. John also plays an active role in water treatment education and training programs throughout the United States and is on the Board of Directors of the Colorado Water Quality Association.

Safe water is a hot topic these days given the State of Emergency declared in Alamosa last month due to salmonella contamination within the city’s water supply. According to the Denver Post on 4/1/08, city officials reported a total of 326 cases, with 90 confirmed and 13 people hospitalized.

The Associated Press’s recent report which concluded that “A vast array of pharmaceuticals — including antibiotics, anti-convulsants, mood stabilizers and sex hormones — have been found in the drinking-water supplies of at least 41 million Americans.”* Denver was listed as having antibiotics in its water supply. There is currently debate as to whether these pharmaceutical levels are considered harmful. Last year, the director of environmental technology for Merck & Co. Inc., addressed pharmaceutical contaminants by saying, "… there is genuine concern that these compounds, in the small concentrations that they're at, could be causing impacts to human health or to aquatic organisms."* Other experts are saying there is no concrete evidence demonstrating these pharmaceuticals pose a significant health risk to humans.

Nonetheless, many people will want to protect their drinking water and eliminate any risk altogether. Kinetico’s Purefecta is proven to remove bacterial, viral and pharmaceutical contaminants and is now available to Denver and Front Range residents. Those interested can visit www.kineticodenver.com, or call 1-866-688-9283 to schedule a free analysis of their home’s water quality.

*Source: The Associated Press 3/10/08